Bollywood Superstar Vidya Balan to be the first Brand Ambassador
Kochi, May 2012
of Jolly Silks
The Multi-billion dollar global conglomerate Joyalukkas Group has decided to re-brand their Fashion and Silks retail chain in Kerala from Joyalukkas Wedding Center to Jolly Silks. The re-branding exercise comes with a renewed mission and marketing strategy for the Fashion & Silks division of Joyalukkas group.
"The Fashion, Textile & Silks consumer in Kerala are changing in attitude and tastes. Even though they are deeply entrenched in their traditional roots, their aspirations and outlook are modern and contemporary” said Joyalukkas Chairman & MD, Mr. Joy Alukkas
Bollywood superstar Vidya Balan will be first Brand Ambassador for Jolly Silks and the Group has also hired a team of fashion consultants to manage their product line and range .The role of our Team will be to closely understand the needs and expectations of consumers across all segments and meet their expectations in the product range and variety offered at Jolly Silks.